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Hello! I'm Rutuja. Design for me is the means to evolving existing situations into preferred ones.

Experience Designer

Ihought Leader

My Design Journey

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More About Me

My design principles

Cybernetics

I draw on cybernetics as a framework to understand, illustrate, and evaluate both tangible and intangible systems, enabling innovation toward intelligent, self-correcting systems of the future.

Sustainability

Sustainability is not a choice, but a responsibility in today’s world. I design solutions that support a future that is both digitally and physically sustainable.

Social Equity

My positionality has taught me the importance of inclusion and social equity. I believe meaningful design requires an awareness of historical exclusion and a commitment to shaping a more equitable future.

Ethics

As AI reshapes our perception of reality, I believe ethics must anchor the design process. Informed by second-order cybernetics, I design with a critical awareness of ethical impact.

My Design Heroes

©Rutuja Jog

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